Korean beauty products are famous for being innovative, offering skin-loving ingredients and, frequently, adorable packaging. The over-the-top cute factor of K-beauty is one of the reasons the category has surged in popularity in recent years. Plus, it makes the goods completely irresistible.
Korean brands are great at transforming ordinary, boring products into items that seem to come straight from the sugar-filled imagination of a child. While in the United States we wrap our hair in boring velcro rollers, in Korea you can get your voluminous ‘do from strawberry-shaped ones. Even hand creams in Korea are delightful. Whether you prefer a cream-cheese- or penguin-inspired bottle, there’s a lotion that will get you excited to moisturize.
“This is way more than just toner! This beauty water also cleanses and MILDLY exfoliates. The pH is a five, which is perfect for resetting the face after double-cleansing and getting it in peak condition to absorb the products I use next. It goes on so soft and smooth — the texture is like water, but just a hint thicker. And because it has natural ingredients in it, it doesn’t have any fragrance beyond the flower extracts that are used in it. My face is left feeling so soft and so very, very clean.”
“I like to use this twice a day for my skin-care regime. My favorite thing about it so far (apart from the rejuvenating, softening effects on my skin) is that it feels extremely nice and relaxing to use as a cleansing oil. It feels like a smooth serum that I massage in small circles into my skin. I am a Filipina with eczema on various parts of my face, and this does a wonderful job of making my skin feel supple.”
“I was worried this was going to be hella sticky, because … well … snail, but I was super pumped that this didn’t feel sticky at all, and instantly soaked into my skin. I just patted it into my face and neck like it said, and that was it. I didn’t use any other products, because I wanted to really see how this stuff worked on its own. And here we are. Almost two months later. Skin looking way smoother, and a helluva lot more even. I’m now completely obsessed with Korean skin care, and trying out a few more Mizon products.”
“Bless this product right here and Etude House. I’ve wanted to use sunscreen on my combination skin to help with anti-aging and protection against the sun. But these American sunscreens are just so darn oily and greasy compared to this stuff. I actually put this stuff on not only for sun protection but also for oil control, too! It’s very mattifying and makes my skin feel soft and like I just powdered my face. I am sold, to be honest. I definitely would recommend this to anyone. The packaging is cute. There’s no white cast from what I’ve seen. The formula has a very light and soft scent and has a milky consistency like in the name. When I run out, I’m going to for sure buy another.”
“If any of my friends ask me how my skin looks so dewy and smooth and radiant, well, the secret is right here. Face Blur by Etude House. I use this as a primer (after I apply moisturizer, and before apply BB cream or foundation). This makes my face look bright, smooth, flawless, and easier to apply makeup. Also leaves my skin a delightful smell, which I love. I call this a GAME CHANGER. I feel sad for people who don’t know about this wonderful thing.”
“I use the toner, emulsion and serum every morning. Their use has yielded FANTASTIC change in the quality of my skin.
At first use my skin loved this stuff. It smelled yummy — peaches! It didn’t bother my sometimes sensitive skin — no burning, itching, irritations, redness. It actually made my oily skin feel nice and even pretty — smooth, soft, less oily, but importantly not stripped. And maybe very most importantly, using this line has improved my skin over time: it is softer, has better tone, has better texture, it is less oily, and I have notably smaller pores. My skin undeniably looks much better today than it did when I first used these products a month ago.”
“These sheet masks are so great for relaxing in after a long day. The fabric is extremely soft and each mask is filled with more than enough essence for the face. I have been using these masks for months, and I have never been disappointed with the quality of these masks. These masks adhere well to the contours of the face, as some of the other masks I have tried before fall off easily. My skin is quite sensitive, but none of the Innisfree It’s Real masks have made my skin break out or itch. My face always feels softer and much more supple in the morning after I use these masks before bed. The variety pack is great for trying out the different types of Innisfree masks, but I wish there was an option to switch out one type of mask for another, since I prefer certain kinds better than others.”
“I’ve been using this product for a year now, and I have to say that this is my Holy Grail! This product doesn’t irritate or dry out my skin. It smells nice, and bubbles up really well. You literally only need a pea-size amount. Because of this face wash, I have zero pimples, and when I do occasionally break out after I wash my face with this, my breakouts are smaller or gone the next day. I even got my brother who has oily skin to try it. Now, his face is better than ever and he loves it. I have combination skin, so this product really works for me, even with my acne scars a little, too.”